As Pride Month gains momentum, so does the interest in cosmetic procedures designed to enhance confidence and pleasure. For many, this time of year is about more than just parades and parties; it’s about feeling their best and embracing their bodies. Aesthetic Nurse Practitioner Chris Bustamante, CEO of Lushful Aesthetics reveals that requests for specific procedures surge during this period.
“Sex and confidence are always top of mind for our patients,” Bustamante explains. “The lead-up to Pride and summer comes with the expectation of having more opportunities to show off and have some fun. Whether in the bedroom, on a nude beach, at a Pride event, or even just in their sweatpants at the gym, most of my patients are looking to increase their confidence.”
GirthFill: Enhancing Girth for a Boost in Confidence
GirthFill a nonsurgical procedure involving the injection of hyaluronic acid fillers into the penis shaft, is one of the most popular treatments at Lushful Aesthetics. This procedure aims to increase girth and improve According to Bustamante, GirthFill accounts for 27 percent of the clinic’s annual revenue, with a remarkable 74 percent increase in revenue over the past year. Appointments for this procedure have skyrocketed by 65 percent, and new patient bookings have increased by 51 percent.
“GirthFill is particularly popular ahead of Pride as most patients seek this treatment to improve confidence or enhance their “Ahead of Pride Month activities, many patients want to feel more confident in their bodies, whether at the club or on the beach.”
ScroFill: Enhancing the Scrotum for a Balanced Appearance
While Scrotox (Botox injected into the scrotum) has been around for a while, Bustamante notes a recent surge in popularity for scrotum filler, or ScroFill. This procedure involves injecting hyaluronic acid filler into the dermal layer of the scrotum to make it look larger, fuller, and heavier. Often coupled with GirthFill, ScroFill aims to give a more balanced appearance to everything below the belt.
“ScroFill is one of Lushful Aesthetics’ fastest-growing and most popular treatments,” Bustamante explains. “Ahead of Pride, ScroFill increases in popularity as this procedure physically enhances the size and shape of the scrotum, increasing bulge size for a time when many patients are looking to show off! Best of all, the downtime is so minimal when compared to other procedures like GirthFill.”
HoleTox: Easing Bottoming for a More Pleasurable Experience
HoleTox also known as anal Botox, is a procedure in which neuromodulators like Botox, Dysport, Jeuveau, and Xeomin are injected into the anal sphincter muscles to allow them to relax. This makes bottoming easier and less painful. Bustamante says the procedure only takes three minutes, making it a quick and convenient option for many patients.
“HoleTox has exploded amongst the LGBTQIA+ community,” Bustamante shares. “Patients who participate in bottoming often seek the procedure to increase their confidence and comfort during receptive anal sex.”
Laser Hair Removal: Achieving a Smooth, Confident Look
Laser hair removal is a cosmetic procedure where a focused beam of light, called a laser, is used to reduce unwanted hair. The light from the laser is absorbed by the pigment in the hair, which then damages the hair follicles, slowing future growth. Although this procedure takes time to achieve lasting results, Bustamante says his patients still book appointments ahead of Pride because they want to feel more confident showing skin on the beach and in the bedroom.
“Most popularly, patients often seek laser hair removal for the back and shoulders, butt, and pubic area to groom ahead of being shirtless or wearing less clothing during Pride/the summer,” he says.
As Pride Month continues, these cosmetic procedures are helping many in the LGBTQIA+ community feel more confident and embrace their bodies. Whether you’re gearing up for a parade, a circuit party, or just want to feel your best, these treatments offer a way to enhance your confidence and enjoy your summer to the fullest.
