The state of Arizona is poised to become a major hub for sports and entertainment, thanks to a groundbreaking partnership between TKO Group Holdings and the Arizona Sports & Events Alliance. This collaboration will bring a series of high-profile events to the state, showcasing its ability to host world-class spectacles.
The agreement, announced on August 4, 2026, includes a lineup of events that will take place at State Farm Stadium and Desert Diamond Arena in Glendale. This partnership marks the first time TKO has entered into a multi-year agreement with a state-level organization, highlighting Arizona’s growing reputation as a premier destination for major events.
The lineup of events
The partnership will bring a variety of events to Arizona, including the WWE Royal Rumble, NOCHE UFC, and the PBR World Finals: Championship. These events are expected to attract hundreds of thousands of visitors to the state, providing a significant boost to the local economy.
WWE Royal Rumble
The 40th annual WWE Royal Rumble is set to take place at State Farm Stadium in February 2027. This will be the third time Arizona has hosted the event, following previous editions in 2019 and 2013. The Royal Rumble is one of WWE’s most anticipated events, featuring a 30-man and 30-woman Royal Rumble match. The winners of these matches will receive championship opportunities at WrestleMania 43.
NOCHE UFC
On September 12, 2026, Desert Diamond Arena will host NOCHE UFC, a special celebration of Mexican Independence Day. The event will feature a card stacked with Mexican and Latin American talent, including former champions and rising prospects. The main event will see former interim UFC featherweight champion Yair Rodriguez take on Jean Silva, one of the fastest-rising contenders in the featherweight division.
PBR World Finals: Championship
The PBR World Finals: Championship will be held at Desert Diamond Arena from May 20-23, 2027. This event will bring some of the world’s top bull riders and toughest bulls to Arizona for four days of high-stakes competition. The PBR World Finals is one of the most grueling and electrifying championships in sports, and this will be the first time it has been held in Arizona.
The impact on Arizona
The partnership between TKO Group and the Arizona Sports & Events Alliance is expected to have a significant impact on the state. Governor Katie Hobbs has expressed pride in Arizona being the first state to establish this kind of partnership with TKO, highlighting the state’s commitment to innovative collaborations that create lasting economic opportunities.
The events are expected to attract hundreds of thousands of visitors to Arizona, providing a significant boost to the local economy. These visitors will not only attend the events but also fill hotels, restaurants, and local businesses, showcasing Arizona to millions of viewers around the world.
For local fans, this announcement is a validation of Arizona’s growing reputation as a premier destination for world-class sports and entertainment. The state has consistently hosted major events, from Super Bowls to international soccer matches, and this partnership further solidifies its status as a go-to location for high-profile events.
The partnership also highlights the trust that organizations like TKO have in Arizona’s ability to deliver unforgettable experiences for fans, athletes, media, sponsors, and visitors alike. With a proven track record of hosting successful events, Arizona is well-positioned to continue attracting major sports and entertainment spectacles in the future.
